Procurement And Input (P&I) Department

( Milk Procurement )

The Varanasi Milk Union has developed a robust and well-organized network to procure fresh, high-quality milk directly from farmers from six districts of their operational area. To ensure the efficiency and transparency of this process, the Union operates through a strong framework of over 600 Dairy Cooperative Societies (DCSs), strategically established across more than 700 villages.
Each day, the Union collects milk from more than 25,000 farmers, ensuring fair pricing and regular income for rural households. Currently, the Varanasi Milk Union is procuring approximately 1.50 lakh litres of milk per day through these DCSs, making it one of the most significant grassroots operations in the region.
This extensive milk procurement network not only guarantees fresh milk supply for processing and distribution but also plays a crucial role in strengthening rural economies, empowering farmers, and fostering sustainable livelihoods across the Purvanchal area.
At the DCS level, the process begins with the testing of milk quality immediately upon collection. Two critical parameters are measured: Fat content and SNF (Solids-Not-Fat). These parameters are crucial in determining the quality of the milk. A two-way price chart is used where combinations of Fat and SNF levels correspond to a specific per-litre price. This ensures that farmers are compensated fairly based on the quality of milk they supply.
Once the quality parameters are recorded, the total quantity of milk poured by each farmer is multiplied by the per-litre price, thereby calculating the total amount payable to each farmer. This procedure is meticulously carried out for every farmer daily.
All data related to milk pouring, quality testing, pricing, and farmer details are digitally managed using a state-of-the-art software system known as AMCS (Automatic Milk Collection System). AMCS enables seamless data recording, minimizes human error, ensures transparency, and speeds up processing, thus strengthening farmer trust.
One of the notable commitments of Varanasi Milk Union is its unwavering adherence to timely payments. Farmers are paid every 10 days on a fixed, pre-determined day, without fail. Regardless of weather conditions or external challenges—rain or shine—the Union ensures that payments are made promptly and without exceptions. This reliability has greatly contributed to the trust and loyalty of the farmer community towards the Milk Union.
Through this structured and transparent approach, Varanasi Milk Union not only guarantees fair remuneration to farmers but also promotes quality milk production, contributing to the overall development of the dairy sector in the region.


Procurement Supply Chain

The Varanasi Milk Union has established a highly organized and disciplined milk procurement supply chain to ensure the smooth and efficient collection of fresh milk from rural areas. The Union operates over 50 rural milk procurement routes, each following a regular, pre-defined route plan. These plans are meticulously designed with specific timings to pick up milk from every Dairy Cooperative Society (DCS) or village, both in the morning and evening. Farmers are required to pour their milk into collection cans before the milk collection vehicle arrives at their respective DCS.
Once all farmers at a DCS have poured their milk, it is consolidated into cans and prepared for pickup. At the scheduled time, the milk collection vehicle arrives to load the cans and proceeds along its route, collecting milk from all the DCSs assigned to that route.
After the completion of the collection route, the milk procurement vehicle transports the milk to the nearest Milk Chilling Center (CC) or Bulk Milk Coolers (BMCs). Upon arrival at the CC/BMC:

  • Organoleptic tests (tests based on sensory evaluation like smell, appearance, and taste) are immediately conducted to assess the basic quality of milk.
  • The milk is weighed to verify the quantity received.
  • Samples are collected for more detailed laboratory testing, checking additional quality parameters beyond Fat and SNF, such as acidity, temperature, and bacterial load.

Following these initial checks, the milk is pumped into the chilling unit to rapidly lower its temperature, preserving its freshness and quality. After all vehicles complete their milk deliveries for the day, and all milk samples have been collected and tested, a comprehensive quality assessment is performed to ensure the entire batch at the Chilling Center meets the Union's strict quality standards. Once the milk at the Chilling Center is confirmed to be of acceptable quality :

  • It is loaded into insulated milk tankers and transported to the Varanasi Milk Union's dairy plant.
  • Upon arrival at the dairy plant, the milk undergoes another round of rigorous quality testing before being accepted for further processing into various dairy products.
This multi-level quality testing and efficient chilling process ensures that only the best quality milk is processed and distributed by the Varanasi Milk Union, maintaining the trust of consumers while safeguarding the incomes of its network of rural farmers.

Productivity Enhancement Services

( Input Services )

Balanced Cattle Feed Initiative - In order to enhance milk yield in milch animals and simultaneously improve farmers' incomes, providing high-quality feed is of utmost importance. A lactating cow requires not only a nutritionally balanced diet but also proper management to maintain its health and optimize productivity. Recognizing this critical need, Varanasi Milk Union has launched a specialized line of Balanced Cattle Feed under the brand name ā€˜SAG’ for milk producer farmers.
The SAG cattle feed is scientifically formulated to meet the nutritional requirements of various categories of lactating animals, ensuring better animal health, improved milk production, and higher profitability for farmers.
Currently, three major variants of SAG Balanced Cattle Feed are available for farmers:

  • ⮚ Silver Balanced Cattle Feed:
    Designed for medium-yielding and dry animals, this variant contains
    3% Crude Fat   20% Crude Protein
  • ⮚ Diamond Balanced Cattle Feed:
    Specifically formulated for high-yielding animals, it offers
    5% Crude Fat   24% Crude Protein
  • ⮚ Buffalo Special Balanced Cattle Feed:
    Specially developed for high-yielding buffaloes, this variant provides
    6.5% Crude Fat   22% Crude Protein
By offering tailored feed solutions, Varanasi Milk Union aims to support dairy farmers in achieving better productivity, reducing input costs, and ensuring sustainable dairy farming practices.

Area-Specific Chelated Mineral Mixture - For optimal health, growth, and reproductive efficiency, cows and buffaloes require a balanced intake of essential minerals in their diet. Recognizing this critical need, the Varanasi Milk Union has introduced an Area-Specific Chelated Mineral Mixture, formulated to address specific mineral deficiencies prevalent in different regions. This mineral mixture plays a vital role in:

  • ⮚ Boosting Immunity: Enhancing the animal’s natural defense mechanisms against diseases.
  • ⮚ Reducing Infertility: Promoting better reproductive health and reducing instances of infertility among cattle.
  • ⮚ Improving Growth and Productivity: Supporting overall growth and leading to an increase in milk yield.
  • ⮚ Mineral deficiencies, if unaddressed, can lead to several serious issues such as:
    Poor body development   Decreased milk production
    Lower immunity levels   Reproductive disorders
Despite the importance of mineral supplementation, its practice is still uncommon in many parts of the region. To bridge this gap, Area-Specific Mineral Mixtures have been launched, carefully formulated to meet the localized nutritional needs of dairy cattle based on the soil, fodder, and water mineral content of each area.
By incorporating the Chelated Mineral Mixture into regular feeding practices, farmers can ensure better herd health, enhanced milk production, and overall improved farm profitability.